A Celebration of Elegance, Engineering, and the Road Ahead
Verve Rally marked a major milestone—nearly a decade of curated supercar rally adventures – with an exclusive launch event for new routes held at the prestigious Lotus Cars showroom in Mayfair, London. The occasion unveiled the highly anticipated routes for the 2026 Supercar Rally season and brought together members of the Verve community, celebrities, influencers, and distinguished guests for an immersive evening celebrating the art of the drive.
A Sophisticated Affair in the Heart of Mayfair
Set against the iconic backdrop of Lotus Cars Mayfair, the event offered a rare opportunity to explore some of the brand’s most revered automotive achievements. Taking centre stage as you enter the showroom were the legendary Lotus F1 John Player Special and the all-electric 2,000 horsepower Lotus Evija (pronounced “e-vy-ya”) – two vehicles that embody the spirit of innovation, performance, and design.
Guests mingled over canapés and bespoke cocktails from Savile Row Gin.
Grosvenor Casinos and Mayfairsilk partnered to enhance the evening’s sense of refined indulgence.
With its understated opulence and engaging energy, the event mirrored Verve Rally’s signature ethos: luxury without pretence, adventure with elegance.
Introducing the 2026 Supercar Rally Routes
During the course of the evening, co-founder Marcus Ubl presented the route to Monaco and South of France. Trace the sun-drenched coastline and serpentine mountain passes of the French Riviera – an exhilarating five-day escape where supercars, elegance, and the spirit of adventure meet.
Darshana Ubl revealed a captivating supercar rally route for the upcoming 2026 season. A bold new chapter for Verve Rally as it extends its footprint into the Middle East. This Europe to Arabia journey reflects Verve’s growing international presence and its ability to craft seamless luxury travel experiences across continents, cultures, and time zones.
With 16 successful rallies spanning 14 countries, Verve Rally has firmly established itself as more than just a supercar rally – it’s a lifestyle.
Each edition is entirely unique, blending stunning roads with 5-star unique accommodations, exclusive experiences, full hospitality and a sense of camaraderie that only comes from shared journeys.
A Community on the Move
Founded in London and now attracting members from across the globe, Verve Rally is built on the shared values of passion, elegance, and adventure. Designed with both male and female drivers in mind, each supercar rally offers a balanced experience – thrilling drives by day and curated five-star experiences by night.
Marcus, a lifelong driving enthusiast, and Darshana, a visionary entrepreneur and master of creating unforgettable experiences, have crafted Verve Rally as a true celebration of life on the move. From scenic alpine passes to waterfront terraces, from Michelin-starred dinners to private yacht evenings, the rally is an evolving tapestry of luxury and connection.
Looking Ahead
The Mayfair launch event was more than just a reveal – it was a testament to the power of community, passion, and vision. As Verve Rally looks toward 2026 and beyond, its commitment to delivering exceptional supercar rally journeys remains stronger than ever. Register Interest in the upcoming rally routes here.
Scroll down to view highlights from this unforgettable evening at Lotus Cars Mayfair.
