Verve Rally members are no strangers to exclusive events and luxury launches, and their recent invitation to an event featuring Hästens beds was no exception. “These events are designed for our members to keep in touch, have unique experiences, and are by invitation only,” shared Darshana Ubl, co-founder of Verve Rally.
Hästens, a prestigious Swedish brand with a rich history dating back to 1852, is renowned for its luxurious mattresses crafted from natural materials, including horse-tail hair.
Originally founded as a saddler business by Pehr Adolf Janson, the company shifted its focus to bedding in the early 1900s under the guidance of David Janson.
Today, Hästens is known for creating some of the most opulent beds in the world, with prices ranging from £5,000 to a staggering £500,000.
The pinnacle of their collection, the Grand Vividus, epitomises ultimate sleep luxury, with celebrities like Drake among its exclusive owners.
The Verve Rally event, held in Hästens’ Chelsea showroom, was a perfect blend of relaxation and elegance.
Fresh from the excitement of the La Dolce Vita Rally in June, members were invited to experience unparalleled comfort on Hästens beds.
The evening began with a serene sound bath, where participants relaxed in Hästens sleep masks and booties, followed by a mingling session with canapés and drinks.
The night’s highlight, a Grand Prize raffle, with Verve Rally member Billy Reid winning the top prize: a one-night stay in a suite at The Langham hotel in Marylebone, complete with a Hästens bed.
The Hästens team was on hand to educate guests about the brand’s unique offerings, ensuring everyone left with a deeper appreciation for the craftsmanship and quality that defines Hästens beds.
The event’s atmosphere was so lively that it extended until 11 pm, concluding with a bit of dancing, truly showcasing the blend of sophistication and joy that characterises both brands.
As one satisfied Hästens customer aptly put it:
“This bed is for the rest of my life.”
About Verve Rally
Verve Rally is an exclusive lifestyle club that combines the thrill of luxury car rallies with unique, curated experiences.
Founded on a passion for adventure, luxury, and networking, Verve Rally offers its members unforgettable journeys across stunning landscapes, coupled with access to elite events and luxury brand partnerships.
Whether cruising through scenic routes or attending exclusive soirées, Verve Rally members enjoy a lifestyle that blends excitement, sophistication and most importantly, good fun!
