10 Years of Adventure
On 11th February, beneath the warm Dubai night sky, we gathered at Salvaje to mark a meaningful milestone for Verve Rally, ten years of spirited driving, shared horizons and friendships forged somewhere between mountain passes and Mediterranean sunsets.
It was not simply an anniversary. It was a quiet celebration of a journey that began in 2016 with a simple idea, to bring together like-minded people who love the open road, beautiful places and the joy of doing something a little extraordinary.
Over the past decade, Verve Rally has travelled across Europe and beyond, from the Italian Alps to the French Riviera, from Portugal’s Douro Valley to the dramatic mountains of Arabia. Each edition shaped by exhilarating roads by day and refined hospitality by night. Most of all, defined by the people who join us.
An Evening with Verve Energy
Salvaje came alive with the unmistakable atmosphere our community knows well. Relaxed yet elevated. Effortless, but intentional.
The evening was fuelled by Ferrari Trento, Italy’s celebrated metodo classico sparkling wine. Bottle-fermented and aged in the mountain cellars of Trentino, it set the tone with elegance and depth, a far cry from the ordinary.
Alongside it flowed our signature Verve Martinis, crafted by Salvaje’s head mixologist.
Clean, composed and quietly indulgent, they proved just a little too easy to enjoy.
DJ Jennefire set the soundtrack for the night, creating a rhythm that moved naturally between conversation, laughter and moments of reflection. It was a standing celebration, guests drifting between groups, reconnecting, being introduced, discovering new stories.
This is where Verve is at its best. Not on a stage, but in the space between people.
Celebrating Our Partners
A handful of fortunate guests left with something special.
Mazen was presented with a pair of Moiseau’s signature gold-plated emerald earrings, an exquisite piece of craftsmanship, destined for someone equally refined.
Another lucky winner received a pair of Mayfairsilk’s award-winning 25 momme silk pillowcases. Crafted from the finest mulberry silk and designed in Europe with a refined matte finish, Mayfairsilk has become quietly known for transforming the everyday ritual of sleep into something altogether more restorative.
Smooth, breathable and beautifully composed, they are as kind to skin and hair as they are indulgent to rest.
For those curious to experience what the fuss is about, we’ve arranged a private privilege for our community:
Use code: VERVE20
for 20% off at mayfairsilk.com
Mayfairsilk is also available in stores at Jashanmal and Linen Obsession in Dubai.
Our gratitude goes to Moiseau and Mayfairsilk for adding their own layer of considered luxury to the evening.
A Growing GCC Community
Beyond the music, the drinks and the prizes, this evening marked something important.
Over the past year, our presence in the region has grown steadily. The GCC is home to a vibrant community of supercar enthusiasts, founders, investors and globally curious individuals who value experience over excess.
This celebration was as much about looking forward as it was about looking back. A new chapter in the Middle East. New routes. New connections. New adventures.
Verve Rally Arabia returns 26–30 March 2026, journeying from Muscat’s coastal majesty through the dramatic heights of Jebel Akhdar and onward to Dubai’s skyline. It promises the same blend of exhilarating driving and refined hospitality that has defined Verve for a decade, with a distinctly Arabian spirit.
Relive the Night
We’ve gathered highlights from the evening, the atmosphere, the smiles, and everything in between.
🎥 Watch the short reel on Instagram
As ever, thank you for being part of this journey. Ten years is not built on roads alone. It is built on trust, shared experiences and the quiet understanding that life is meant to be lived fully.
Here’s to the next chapter.
With fun, adventure and gratitude.
